Get SOCIAL with VIDEO Enhance your Sales Marketing Process

EMBRACE Social Video Technology

ENGAGE Your Customers with Video

EXECUTE A Video Distribution Plan

EQUIPMENT and Resources

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SOCIAL VIDEO SALES

About Doug Let’s Put It In Lehman’s Terms Passionate about Video Engagement

• Sales and Product Trainer

• Online Virtual Sales Facilitator

• Personal Branding Advocate

• Social Media Enthusiast

• Video Blogger Interview Host

• Video Brand Ambassador

• Video Consultant

www.douglehman.com

Video is a Duo Player in Social Media

Social Video, a distribution channel complimenting social media and your brand

Video Hosting Sites as a Stand Alone Service for online Content subscribers, friends, messages, video Inbox, Video Response, comments

Social Video Networking is about engaging the community

BE SOCIAL!

Benefits Social Video Marketing

SOCIAL VIDEO = Engaging the Conversation

Your Customer’s Buying Process has changed Today due to the internet and Social Media. Buyers have more control now, they have access to instant information by doing their research on the web and consulting with others. Buyers want and desire SOCIAL PROOF. We have to adapt our sales and marketing Process.

Benefits Social Video

Search Engine Friendly

SOCIAL PROOF ARE YOU VISIBLE ONLINE?

If a picture is worth a thousand words what is video worth ?

A quality video can establish advanced credibility.

Video is more engaging , compelling and convincing that plain text

Video is effective for storytelling providing a better connection with audience

Video is a 24 Hour Brand Ambassador

WE are visual learners it’s a natural training method

2nd largest search engine right after Google

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Online Video Business Benefits

Watch and Listen to what you customers and clients are saying Leverage your audience to be brand ambassadors, word of mouse, word of mouth.

Video Testimonials will provide a level of trust and reputation to your website. Authentic Trust “Word of Mouth” from their peers

Attracts traffic through SEO & Social Networks

Keeps Viewers on websites longer

Reduce Product Returns

Online Videos have Infinite Shelf Life

Two kinds of viewers on the web BROWSERS “Attention” and SEEKERS “Clarity”

Number one Reason why customers won’t buy online? They desire to SEE an item in person. Use Video, Next best thing to Being There

Video Statistics: The Impact of Video

According to Cisco, video will increase to 90% of Internet traffic by 2013. (Cisco, 2010) With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester Research , January 2010) Video placement on your website increases “stickiness” to your site by more that 40% Zappos reports a 6% to 30% increase in sales for products with Video (ReelSEO) December 2009 44% of universal search results on Google feature video

is 2nd largest search engine is monetizing over 3 billion video views per week globally The YouTube player is embedded across tens of millions of websites 100 million people take a social action on YouTube (likes, shares, comments, etc) every week More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years 98 of AdAge's Top 100 advertisers have run campaigns on YouTube YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011

Myths of Video Use

1. Stereotype just for kids, YouTube video generation

2. Cost too much, Too Expensive

3. Too Difficult, Video is Complicated

4. Time Consuming

5. “Camera Shy” Don’t like being in front of the camera

6. It’s only for entertainment use

7. Where is the ROI?

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Camera Shy

No Video Camera Required

Online Tutorials Voice Narration

USE Screen Capture Software

• Free – Jing Project, Camstudio, Screenr

• Camtasia , (Mac & PC)

• ScreenFlow (MAC)

Animations and Slideshow Software

• Animoto

• Xtranormal

• Slideshare

Go Animate

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4 Steps for Effective Social Video Get SOCIAL with your VIDEO Engagement

1 • WATCHABLE – Call to Action, Video/Audio Quality

Video Sales Call to Action

2 • FINDABLE – Video SEO, Metadata, Sales Proposal

Video Distribution Plan

3 • SHARABLE - Embed links, allow comments, sharing, rating

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4 Customer Follow Up. Be Accountable Be Reactive to your Community Messages Be Responsive to your Customers Comments

ACCOUNTABLE ACTIONABLE

Make Your Video Watchable

Establish an immediate call to action!

1. Introduce yourself, Company, Product Etc 2. Tell your viewers what the video is about it 3. What’s In It For Me – Customer WIIFM 4. Command your Brand Attention at the start 5. Captivate Viewer Attention – Evoking Curiosity 6. People Online have a very short attention span 7. Focus on the first 15 seconds. 8. Get to the point “BRING VALUE”

Remember to Engage your Customers from the start. .

1. Be authentic and passionate delivering your presentation

2. Indentify with your audience – look at the camera WIIFM

3. Have a natural conversational tone – Be yourself

4. Act like you are talking to another person

5. Be genuine and confident, know your material as a SME

6. Make sure non verbal gestures compliment your words

7. Speak at a steady pace – cadence and voice inflection

8. Remember online audience has limited attention span

9. High energy engaging pace keeps attention

10. Don’t be too scripted, you will come off as non engaging reader

11. Keep the video simple, short with compelling story content

12. Change Camera Angles and keep it moving.

Make your Video Watchable

Enlighten and Engage your customers throughout your sales presentation .

Make Your Video Watchable Video-Sound-Image Quality

1. Check Video Quality 2. Your Video must be heard Pre Audio Sound Check

3. Video placement should compliment your website 4. Dress the part for your video audience. Get a decent looking video hosting background to compliment your videos - YouTube Video Channel should support and entice your video image -

Remember to Engage your Customers from the start.

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Make Your Video Watchable Don’t Be This Guy

.

Poor Lighting Bad Product Placement Cluttered Background Camera Angle Mistake Nice Trash Cans

Poor lighting will result in dark, grainy and discolored

video. Good lighting increases clarity of your video.

Avoid Shadowing

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Post and Host Video on Facebook Profiles and Business Pages Post Status Updates on Twitter and LinkedIn *Video LinkedIn Profile Post and Host Video on your company blogs and website

Engagement > Make your Video Sharable and embed code on multiple sites

According to TubeMogul’s and Brightcove’s quarterly research reports, both Facebook and Twitter are the fastest-growing referrers of video on the web

http://www.tubemogul.com/research Research Reports

Make your video Findable Leverage Social Networking Sites

Position your videos on multiple social networking sites, blogs and websites. More ways to find your content and brand

Use multiple Video Distribution Hubs – Video Sharing Websites and Platforms.

Promote, Publish , *Promote across several video hosting Sites.

YouTube is the world's most popular online video community. Tops for Video embedding: Across several websites, blogs and social media platforms, like Facebook. Set up a YouTube Channel

Things to Consider when selecting a video sharing and hosting website. Site Guidelines Commercial vs non-commercial Storage Size, Costs, Viewership, *Privacy Audience Level quick capture uploads

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Make your Video Findable Leverage multiple video hosting sites

Make your video Findable Simple Video SEO Metadata

OPTIMISE YOUR DESCRIPTION Post URL in Description http://yoursite.com Write Content in Description

Key Word Descriptions

Tag Keywords

Title you video with Keywords Call To Action Enticing Title

OPTIMISE YOUR TITLE Use YouTube Keyword Tool

Sharing Feature enabled

Effective Video SEO will help establish brand awareness, customer traffic and sales engagement

Use backlinks and inbound links to your videos and website.

Embed your URL directly on videos, use captions annotations

Implement Metadata on your video “Titles, Descriptions, Tags and Keywords” *keyword research is part of your marketing research

Use YouTube Keyword Tool

Fill out your YouTube Channel Description with Keywords etc

Upload videos on a consistent and regular basis, Create Video Playlists

Optimize your video to be Searchable and Sharable – Engaging Prospects

Make your video Findable Simple Video SEO Tips

Video must be Sharable embed links, allow comments, sharing,

rating, video responses etc

Engage and Comment on other business partners videos, blogs

and websites, driving traffic to your site “coattail video response”

Cross-Promotion and Collaboration

Video Response and respond to video comments timely.

Don’t sell help buyers buy. Give Valuable Advice and Content

Optimize your video to be Searchable and Sharable – Engaging Prospects

Make your video Sharable

Engage Your Video Community

1. Thank your customers and audience for watching this Video

2. Define your final call to action sales goal? Promotional objectives

3. Don’t assume but communicate to the next step

4. Entice your audience and viewers to take action

5. Establish your closing video credits – Text, Captions, Links, Annotations

Examples of Trial Close Action Statements

Checkout our website or other videos If you like what you see sign up as a subscriber Please leave your comments below Contact us if you have any questions More information checkout our newsletter Register for our upcoming webinar or eBook. Buy Now, Add to the Cart, call now

Engage and thank your customers, entice and deliver value Understand your audience perspective and point of view www.douglehman.com

Make your video Sharable Engage Your Video Community to Share

Types of Engagement Videos

• Business Interviews, PSA, Office Tours

• Webinars, Testimonials, Case Studies

• Product Demos & Launches

• How to Videos, Educational

• Office Skits, Mini Documentary

• Live Broadcasts, Contests

• Community Outreach, Video Profiles

• Demo Reels, Event Videos

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INFORMATIVE VIDEOS ENTERTAINMENT VIDEOS EDUCATIONAL VIDEOS

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Optimize VIDEO BE SOCIAL – Engaging Prospects

Have a Call to Action Bring Value Be Consistent

ENGAGEMENT VIDEO CASE STUDIES “Merit Based Video Contest”

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MERIT BASED VIDEO CONTEST WITH VIDEO ENTRIES

Searchable, Compelling Video Content Engaging Value Base Website Bonus Contest Giveaway – Engaging your audience http://douglehman.com/videocontest2

Provided a solution “Customer Need” Checked out website great content Became a Fan!

Now I am a brand advocate

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ENGAGEMENT VIDEO CASE STUDIES “Video SEO Lunch Box”

Checked Out Website YouTube Channel

First Page on Google Search

VIDEO SEO LUNCH BOX Utilized Key Words, Title, Description Watchable Engaging Content Thumbnail Image Sharable , open comments

http://douglehman.com/lunchboxvideo

STEVE RIVERA

Story

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Social Video Case Study

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Social Video Case Studies

Zappos Online Retailer Videos with Real Staff – Human Trust Element Video Overviews Product Descriptions 10 % Increase in Sales, Decrease Product Returns Zappos Experience live video Testimonials http://on.wsj.com/grhpfH The Wall Street Journal Digital Network March 17, 2011

Online Video Marketing Research Leveraging Video for Qualitative Research. Video Response – Techniques

Video Training Resources

Use YouTube as a Search Tool for Visual Learning - Watch other videos to emulate strategy and tips.

Websites News , Information and Analytics

REELSEO TUBEMOGUL TRAFFIC GEYSER

SOCIAL MEDIA EXAMINER MASHABLE HUBSPOT

Additional Resources Books and Marketers

. www.douglehman.com http://salesinfluence.tv/

The Future of Video

• The Use of Video Email will increase – Your Visual Presentations will make an impact.

• Mobile Video is growing force!

- Upgrades and use of smartphones, PC Tablets are increasing significantly

- Mobile Video Applications are among the fastest growing

cell phone applications

- Mobile Optimization – QR Codes, Text Video YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011

February 2011 The Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015

Mobilize Your Online Video

Connect With Doug

Let’s Put It In Lehman’s Terms Passionate about Video Engagement

www.douglehman.com doug @douglehman.com

@douglehman

Doug Lehman

(404) 654-0304

Brand Ambassador of Video Engagement

.

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