internship portfolio

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Page 1: Internship Portfolio








Portfolio by: Felicia Chanco

Page 2: Internship Portfolio

Cover Letter

To Whom It May Concern:

I am Felicia Victoria Chanco, junior public relations and advertising major with a minor in Spanish at Chapman University. I am interested in applying for a position at your organization and think that I have the skills sets to positively contribute to your organization.

This past semester, I worked as an account coordinator at Chapman ImPResssions, Chapman’s first student-run PR firm, for our client American Diabetes Association of Orange County. Through minor adversities with our client, I have learned real-life experience of professional-client relations and strong communication skills with my fellow account member and executive to overcome them. While working and being rewarded through interaction with different types of individuals, I maintained a professional and positive attitude towards the unplanned setbacks.

Interning at Echo Media Group over the summer gave me the opportunity to learn the fundamentals of the working at an established PR agency. Given tasks such as compiling media lists, writing PR articles and pitch letters, and calling media outlets, I strived to perform at an efficient level and producing quality work. Surrounded by veterans in the industry, I observed and learned from them lessons of professionalism and management.

I believe I can benefit your organization with my unique combination of professional and personal experiences. If you have questions or need more information, please feel free to email me at [email protected] or contact me via phone at (562) 229-2536.

Thank you in advance,

Felicia Chanco

Page 3: Internship Portfolio








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Page 4: Internship Portfolio








Account Executive Kendall Valenstein

Account Coordinators

Felicia Chanco Jessica Braslow

Snook Chaipornvadee Gricel Orellana

Portfolio by: Felicia Chanco

Page 5: Internship Portfolio

Executive Summary and Situation Analysis

The American Diabetes Association of Orange County (ADAOC) is a non-profit organization that aims to prevent and cure diabetes and to improve the lives of all people affected by diabetes. Their most recent plans are to begin a coalition of the resources around Orange County that pertain to diabetes. If successful, the coalition would pioneer the other coalition forces around the nation under the other branches of the American Diabetes Association.

Ultimately creating a website to host a directory of these resources, we collaborated directly with the director of ADAOC, Allison Hickey, to put into motion these efforts. It was our duty to create a list of individual leaders of the multiple industries that work with the diabetes community. With this information, we would invite them to take a chair on the board of the coalition through email and phone call. I researched contacts from clinic, nutrition, and fitness centers and community organizations that were later compiled into a larger list of the team’s contact for use once the coalition was established. The list of industry leaders, an invitation email, a follow-up phone script, and a comprehensive contact list are included in the portfolio.

Second phase of the coalition was to create a website. It was our duty to contact web developers to request a quote and sample of their work to later employ to create the site. Alongside that, we started to produce copy for the site, including a welcome note for the home page, a history of American Diabetes Association, and a letter from Allison Hickey. Lastly, we began to prepare a press release as if the website was ready to launch. The portfolio includes a compiled web developer log, copy of the welcome note, history of ADA and Allison Hickey’s letter, and the press release.

The portfolio also includes the presentation that was given to Allison Hickey at the initial meeting as well as the information provided by her for our research.

Page 6: Internship Portfolio

Targeted Coalition Board MembersCategory Name Title Organization Phone E-mail AddressHigh Risk Population America Bracho

President and CEO Latino Health Access

(714) 542-7792

450 W Fourth St Suite 130, Santa Ana, CA 92701

Advocacy Loretta Sanchez47th District Congresswoman

United States House of Representative

(714) 621- 0401

12397 Lewis Street, Ste. 101, Garden Grove, CA 92840

Lou Herrera Community Organization Jeff McBride

President and CEO YMCA

(714) 549-9622

13821 Newport Ave. Suite 200, Tustin, CA 92780

Clinical Care Dr. Ping Wang

School of Medicine, University of California, Irvine

(949) 824-6981

[email protected]

839 Health Sciences Road, Irvine, CA 92697-3905

Nutrition & Fitness

Anna Luciano-Acenas

Regional Network Coordinator NuPAC

[email protected]

Diabetes Suppliers Caroline Atwood President

Orange County Pharmacists Association

[email protected]

Good Neighbor PharmacyWalmartWalgreens

Seniors Cheryl MeronkChief Executive Officer Council on Aging

(714) 479–0107

1971 E. 4th Street, Suite 200, Santa Ana, California 92705–3917

ResearchDr Pietro Galassetti

Associate Professor, Pediatrics

School of Medicine, University of California, Irvine

(714) 456- 5357

[email protected]

University California Irvine, UC Irvine Campus, 1111 Hewitt Hall, Mail Code: 4094, Irvine, California 92697

Linda RileyExecutive Director

Juvenile Diabetes Research Foundation

(949) 885- 5020

[email protected]

Children & Education Tammi Boiko Diabetes Educator

(949) 452-7867

[email protected]

17992 Mitchell South, Suite 100, Irvine, CA 92614

Dr. Marc Lerner Medical Officer Dept. of Education714-966-4000

200 Kalmus Drive, Costa Mesa, CA 92626

Insurance United Healthcare

Funders Ruth KurisuManaging Director

Health Funders Partnership of Orange County

800-706-2861 Ext. 801

28241 Crown Valley Parkway, Suite 133, Laguna Niguel, CA 92677

Page 7: Internship Portfolio

Email: Invitation to Potential Coalition Board Members


Dear ___________,

I am contacting you on behalf of the American Diabetes

Association of Orange County (ADA). To combat the rise in

diabetes, the ADA is initiating the Stop Diabetes Orange County

Collaborative, a coalition of individuals and organizations, who

work to serve those affected with the disease and to offer diabetes

education and support programs for Orange County.

We would like to invite you to serve on the executive board of the

Stop Diabetes Orange County Collaborative. The board will

pioneer the effort to unite all the resources for those affected by

diabetes, their families, and the community. The board will meet

once before the end of the year and twice over the course of


We need your presence on the board for your perspective

and insight, as we create a stronger, more aware community,

ready to take on the fight against diabetes. Your dedication to the

cause and your expertise will be beneficial to this initiative and,

ultimately, the accomplishment of our goal.

I look forward to hearing your response. Should you have any

questions or concerns, please contact Felicia Chanco at (562) 229-

2536 or [email protected].


Allison Hickey

Page 8: Internship Portfolio

Phone Script: Potential Board Members

Good afternoon, this is Felicia, calling on behalf of Alison Hickey the executive director of the American Diabetes Association of Orange County. Is now a good time to talk or should I reach you at another time? If yes: when would be the best time to reach you? Yes: About a week ago an email was sent to you about the future Stop Diabetes Coalition Board. We would like to extend a position to you. Did you get this email? Yes: Okay in that case would you be interested in taking this position? The first meeting will be taking place within the next few weeks and we would like to know if you will be in attendance.

Member: What will be going on during the first meeting? Me: Well, to be honest, we’re not entirely sure what is going to happen exactly.

What we do know is that we are still finalizing board members and once that is finished, you will all come together in a set place and discuss the actions that will be taken to stop the spread of diabetes throughout Orange County!

So, about that board position?

Member: okay...well why should I join? I am already on a lot of other boards what makes this one different?

ME: That is actually a great question, and its a simple one at that. Because joining this coalition that is associated directly with the ADA is an honor. The ADA is the largest diabetes organization in the world, and to be a part of that would be not only be beneficial to you, but all the organizations you are associated with.

Yes: Fantastic! We will send you more information as soon as possible and if you have any questions please feel free to call me at (562) 229-2536 or via email at [email protected]

No: Would you like to hear more about it? NO: Okay well thank you for your time, if you do become interested the email has

all the information you will need! Have a good afternoon!

No: Would you like to hear more about it? Yes: About a week ago we sent an email to you to offer you a position on a board

for a coalition that will bring together the resources and people in the Orange County area to aid in the fight against Diabetes. You will be meeting once or twice through out the year one of these meetings being within the next couple of weeks. If you have any more questions feel free to call me at (562) 229-2536 or email at [email protected]

Member: okay, well why should I join? ME: That is actually a great question, and its a simple one at that. Because joining

this coalition that is associated directly with the ADA is an honor. The ADA is the largest diabetes organization in the world, and to be a part of that would be not only be beneficial to you, but all the organizations you are associated with.

Page 9: Internship Portfolio

List of Contacts for Coalition Directory

Organization/ Individual Contact Person Title Phone E-mail Address WebsiteDiabetes Prevention and Control program of Orange County


[email protected]

Latino Health Access Gabriela Gonzalez

Communications and Development Coordinator (714) 542-7792

450 W Fourth St Suite 130, Santa Ana, CA 92701

Juvenile Diabets Research Foundation Orange County Linda Riley Executive Director [email protected]

Public Health AdvocacyBoard of Supervisors (714) 834-5400

Center for Living Peace Kelly SmithFounder and Board Chair 949.854.5500

[email protected]

4139 Campus Drive, Irvine, CA 92612

Congressman Ed Royce (40th District)

(714) 744-4130

1110 E. Chapman Ave., Suite 207, Orange, CA

Congressman Gary Miller (42nd District) 714-257-1142

1800 E. Lambert Road Suite 150, Brea, CA 92821

Congressman Ken Calvert (44th District) (949) 888-8498

26111 Antonio Parkway, Suite 300, Las Flores, CA 92688

Congressman Dana Rohrabacher (46th District)

(714) 960-6483/ (310) 377-9493

101 Main Street, Suite 380, Huntington Beach, CA 92648

Congresswoman Loretta Sanchez (47th District) (714) 621-0102

12397 Lewis Street, Ste. 101, Garden Grove, CA 92840


Page 10: Internship Portfolio

List of Contacts for Coalition Directory

Congressman John Campbell (48th District) (949) 756-2244

610 Newport Center Drive, Suite 330, Newport Beach, CA 92660

Diabetes Social Media Advocacy;; (twitter) @DiabetesSocMed

Diabetes [email protected]

Page 11: Internship Portfolio

List of Contacts for Coalition Directory

Organization/ Individual Contact Person Title Phone E-mail Address Website

Center for Living Peace Kelly SmithFounder and Board Chair 949.854.5500

[email protected]

4139 Campus Drive, Irvine, CA 92612

Family Support Network California Linda Smith Executive Director

[email protected]

OC Family Moms Clubs

1451 Quail St. Suite 201 Newport Beach, CA 92660 9497571404 ext.255

YMCA Jeffrey S. McBride

President/CEO (YMCA of Orange County)

(714) 549-9622

13821 Newport Ave. Suite 200, Tustin, CA 92780

Moms Orange CountyPamela Pimentel, RN

Chief Executive Officer 714-352-3423

[email protected]

1128 W. Santa Ana Boulevard, Santa Ana, CA 92703

Latino Health Access (714) 542-7792

450 W Fourth St Suite 130, Santa Ana, CA 92701

Community Organizations

Page 12: Internship Portfolio

List of Contacts for Coalition Directory

Organization/ Individual Contact Person Title Phone E-mail Address Website

Irvine Health Foundations

Patricia A. Meredith

Vice President, Administration & Programs 949-253-2959


18301 Von Karman Avenue, Suite 440, Irvine, CA 92612-0120

Health Funders Partnership Ruth Kurisu Managing Director

800-706-2861 Ext. 801

28241 Crown Valley Parkway, Suite 133, Laguna Niguel, CA 92677

OC Funders Roundtable Shelley HossExecutive Administrator

714-647-0900 x101

[email protected] ([email protected])

1505 E. 17th Street, Suite 101, Santa Ana, CA 92705

OC Health Needs Assessment Pamela D. Austin

Chief Executive Officer 714-703-0250 [email protected]

12447 Lewis Street Suite 205, Garden Grove, CA 92840

ONE OC Yolanda Origel

Client Services & Administrative Support Coordinator

714-953-5757 x200

[email protected]

ONE OC Tim StrauchChief Operating Officer

714-953-5757 x137

[email protected]

ONE OC Daniel J. McQuaid President / CEO714-953-5757 x138

[email protected]


Page 13: Internship Portfolio

List of Contacts for Coalition Directory

Organization/ Individual Contact Person Title Phone E-mail Address Website

Age Well Senior Services (949) 855-8033

24300 El Toro Road, Suite A-2000, Laguna Woods, CA 92637

Orange Senior Citizens Center Tom Maldonado Executive Director

(714) 538-9633

[email protected]

170 Olive Street, Orange, CA 92866

Park Plaza at Orange (714) 997-5355

620 South Glassell Street, Orange, CA 92866

LivHome Newport Beach CA 949-234-7362

1201 Dove Street. Suite 350, Newport Beach CA, 92660

Home Instead Senior Care (714)288-1957

128 E Katella Ave. Suite 210, Orange, CA 92867


Page 14: Internship Portfolio

List of Contacts for Coalition Directory

Organization/ Individual Contact Person Title Phone E-mail Address WebsiteOrange County Research Center Joel M. Neutel 714-550-9990

Diabetes Research Center Louis Selam 714-734-7944

Juvenile Diabetes Research Foundation Linda Riley

(949) 553-0363

Apex Research Institute (714) 542-3008

999 N Tustin Ave Suite 120, Santa Ana, CA 92705

Pharmacology Research Institute (949) 752 7910

[email protected]

1601 Dove Street, Suite 290, Newport Beach, CA 92660-2452

Diabetes Research Center

(714) 734-7944

2492 Walnut Ave # 130, Tustin, CA 92780-6953

Organization/ Individual Contact Person Title Phone E-mail Address WebsiteNewport Beach Chiropractic Care and Nutrition Center of Orange County

Serra Moss, D.C., Q.M.E 949 722 1955

Nutrition Plus HealthDr. Diane Wendell, N.D.,C.N.M.

OC Obesity Plan Michele Martinez Director (714) 899-3684 Ext. 5307

Nutrition and Physical Acitivity Collaborative



Page 15: Internship Portfolio

List of Contacts for Coalition Directory

Organization/ Individual Contact Person Title Phone E-mail Address Website

Orange County Regional Diabetes Center at Fountain Valley Regional Hospital 714-966-7200

Joslin Diabetes Center at University of California, Irvine 714.456.7890

Diabetes Clinic at Saddleback Memorial Hospital

(949) 452-7255

Marc Spitz, D. P. M. 562 799-0656

1920 St. Andrews Dr., Seal Beach, California 90740

Orange County Retina Medical Group

Dr. John Maggiano, M.D., F.A.A.O., Q.M.E.

(714) 972-8432

1200 North Tustin Ave Suite 140 , Santa Ana, CA 92705

The Center for Optimal Health


(949) 872-2850

[email protected]

3500 Barranca Parkway, Suite 305, Irvine, CA 92606

Hoag Hospital Irvine949- 764-HOAG (4624)

16200 Sand Canyon Avenue, Irvine, CA, 92618

Clinic Center

Page 16: Internship Portfolio

List of Contacts for Coalition Directory

Hoag Hospital Newport Beach

949- 764-HOAG (4624)

1 Hoag Drive, Newport Beach, CA, 92663

Orange Coast Memorial Medical Center (714) 378-7000

9920 Talbert Avenue, Fountain Valley, CA 92708

Saddleback Memorial Medical Center Laguna Hills (949) 837-4500

24451 Health Center Drive, Laguna Hills, CA 92653

Saddleback Memorial Medical Center San Clemente (949) 496-1122

654 Camino de los Mares, San Clemente, CA 92673

Mission Hospital - Mission Viejo

(949) 364-1400

27700 Medical Center Rd., Mission Viejo, CA 92691

Mission Hospital - Laguna Beach

(949) 499-1311

31872 Coast Highway, Laguna Beach, CA 92651

CHOC Children's Hospital (714) 997-3000

455 S. Main St., Orange, CA 92868-3874

CHOC Administration Offices/CHOC Commerce Tower

505 S. Main St., Orange, CA 92868-3874

CHOC Children's at Mission Hospital

(949) 364-1400

27700 Medical Center Rd., Mission Viejo, CA 92691

Sand Canyon Urgent Care 949.417.0272

15775 Laguna Canyon Rd, Suite 100, Irvine, CA 92618

Coastal Communities Hospital 714-754-5454

2701 S Bristol St, Santa Ana, CA 92704

Page 17: Internship Portfolio

List of Contacts for Coalition Directory

Western Medical Center Santa Ana 714-953-3500

1001 N Tustin Ave, Santa Ana, CA 92705

Fountain Valley Regional Hospital and Medical Center 714-966-7200

17100 Euclid Street, Fountain Valley, CA 92708

Garden Grove Hospital Medical Center (714) 537-5160

12601 Garden Grove Blvd., Garden Grove, CA 92843

Chapman Medical Center 714-633-0011

2601 East Chapman Ave., Orange, CA 92869

Huntington Beach Hospital (714) 843-5000

17772 Beach Boulevard, Huntington Beach, CA 92647

Placentia-Linda Hospital 714-993-2000

1301 Rose Dr., Placentia, CA 92870

Anaheim Regional Medical Center

(714) 774-1450

1111 W. La Palma Ave., Anaheim, CA 92801

Los Alamitos Medical Center 562-598-1311

3751 Katella Ave , Los Alamitos, CA 90720

La Palma Intercommunity Hospital (714) 670-7400

7901 Walker Street, La Palma, CA 90623

Orange Methodist Child Care Center (714)532-6367

161 S Orange St, Orange, CA 92866

Page 18: Internship Portfolio

List of Contacts for Coalition Directory

Santiago Children’s Center (714)309-4237

20362 Randall St., Orange, CA 92869

Saint Andrew's Children's Center

(949) 651-0198

4400 Barranca Parkway, Irvine, CA 92604

Mission Hospital (949) 364-1770

Page 19: Internship Portfolio

List of Contacts for Coalition Directory

Organization/ Individual Contact Person Title Phone E-mail Address Website


Newport-Mesa Family YMCA

(949) 642-9990

2300 University Drive, Newport Beach, CA 92660

Fullerton Family YMCA (714) 879-9622

2000 Youth Way, Fullerton, CA 92835

Mission Viejo YMCA (949) 859-9622

27341 Trabuco Circle, Mission Viejo, CA 92692

Organization/ Individual Contact Person Title Phone E-mail Address WebsitePediatric Education for Diabetes in Schools 714 532-8330

[email protected]



Page 20: Internship Portfolio

Web Developer Contact Logs

Coordinator Web Developer Name Contact Info Company Date Log

Felicia Richard [email protected]

1EZ Consulting Services Nov. 1

Requesting quote. Sent information about the project with offered price, time frame, and idea for the website.

Nov. 8 Reply to set up an appointment

Felicia John [email protected]

Regency Web Services Nov. 1

Requesting quote, information requesting, and time frame given

Nov. 2Reply with interest and want to set up an appointment

Nov. 2 Set up an appointment on Friday

Nov. 2Inform Felicia about his free time at 12pm to 3:30pm

Nov. 7Reschedule to accommodate other members on the team

Nov. 7 No problems and willing to set up another meeting

Jessica [email protected]

No Flakes Web Design Nov. 20 Call and left a voice mail

Nov. 22Called back and discussed the layout and design of the website

Jessica [email protected] Website Muscle Nov. 20 Call and left a voice mail

never heard back

Snook [email protected]

Dharne and Company Nov. 15 Email and call and left a voice mail.

Now. 17 Call back and discuss the website and price

Snook [email protected] Blue Oxygen Nov. 15 Email and call and left a voice mail.

Nov. 20Call back and discuss website, brainstorm idea, and discuss prize range

Snook Ivana [email protected] freelancer Nov. 13 Talk in person. Pitch idea and ask for prize range

Nov. 13 Express immediate interestNow. 14 ask for samples of work and portforlioNov. 16 replied with samples of work and portfolio. Discuss

Page 21: Internship Portfolio

Copy: Website’s Welcome Greeting

Welcome to the Orange County Stop Diabetes

Coalition site. Composed of all the diabetes-related

resources in Orange County, we are dedicated to your

health and wellbeing by offering you and your family a

one-stop directory. Also hosting the latest news and

featuring the most prevalent information, we hope to be

proactive and empower you and the community at large.


Page 22: Internship Portfolio

Copy: Website’s History Page

The American Diabetes Association was founded by 28

physicians in 1940, and throughout their many years as an

organization they have continued to learn more and more about the

genetic and environmental factors, complications, and new types of

insulin and treatments for their patients.1948 was a huge year for the

ADA, now the largest provider of diabetes camps in the world, was

created, the first National Diabetes week was observed, and the first

edition of Diabetes Forecast was published.

Finally, in 1970 their volunteer corps was recognized as a

voluntary heath organization with general membership along with its

professional membership. These gatherings soon lead to special

events being held, just like today’s nation wide Step Out: Walk to

Fight Diabetes events. Then in the 1980’s the organization continued

to grow and gain power and influence in the political world as well as

gained stepping points in the medical community.

After gaining more and more strength the ADA was, in 1993,

affiliated with more than 50 organizations to later become a national

organization in 1998. Since then the American Diabetes Association

has made it their mission to prevent and cure diabetes and improve

the lives of all people affected by diabetes.

Most recently, in 2009 the Association found, after much

research, that most Americans are ill informed and do not fully

understand diabetes and the impact in has on the lives of those

affected. In response to this information the ADA embarked on their

Stop Diabetes movement, in which they plan to gain 1 million

supporters every year to end the spread of diabetes!!

Page 23: Internship Portfolio

Copy: Welcome Letter from ADA Director Allison Hickey



I am Allison Hickey, director of American Diabetes

Association of Orange County, and I would like to welcome

you to the Orange County Stop Diabetes Coalition. This

initiative was a direct response to the need for a united front

against the rising numbers of people being affected by

diabetes. Pioneering what we hope to be a national effort,

the Orange County Stop Diabetes Coalition aims to be a

proactive force in the community by offering a completely

accessible tool to educate the community of the resources

available to it.

Compiling OCSDC certified organizations and individuals, I

ensure you and your dear ones you that you will only get

quality contacts from our directory of dedicated and

knowledgeable organizations. At OCSDC, we hoped to bring

you a more comprehensive directory by not only hosting

contacts from the nutrition, fitness, education, and

pharmaceutical industries but also including resources from

governmental advocates and high-risk communities. OCSDC

aims to empower the community of Orange County to be

proactive in their lives.

Thank you for supporting our efforts.

Warm regards,

Alison Hickey

Page 24: Internship Portfolio

Press Release: Coalition Launch

American Diabetes Association FOR IMMEDIATE RELEASE Orange County 12/1/11 151 Kalmus Dr Suite C-100 Costa Mesa, Calif. 92626 (714) 662-7940 !COSTA MESA, CALIF.-- Orange County Stop Diabetes Coalition (OCSDC) launched today after months of collaborating among renowned Orange County businesses and individuals. Planning to pioneer Stop Diabetes Coalitions nationwide, OCSDC provides the community affected by diabetes a comprehensive directory tool of local resources to promote its wellbeing and offer aid to those individuals’ families.

OCSDC is compromised of Orange County leaders in advocacy, community organizations, funders, research, senior citizen care, nutrition, clinic centers, fitness, and education. First undergoing a certification process, these resources have been compiled to support healthier living and ultimately ending diabetes.

The brainchild of American Diabetes Association of Orange County, OCSDC recognizes the need to unite the abundance of resources that Orange County has to offer. OCSDC plans to set up a website where the information, including a calendar of events, seminars, and workshops, will be fully accessible to the public. This website will go live by the end of December.


Page 25: Internship Portfolio

Phase One Overview and

1 Next Steps Analysis

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Phase 1: Create an Advisory Board


!  Create an advisory board for the coalition

!  Consisting of 10-12 members and one or three ADA members

!  ADA member will preside over meeting and will break ties in the case of a vote

!  10-12 members will be representatives from Orange County

!  Will meet every other month? Monthly? (Time commitment TBA)

!  Host a kickoff event for members to get to know one another

Page 27: Internship Portfolio

Phase 1: Social Media


!  Begin to grow American Diabetes Association presence on Social Media

!  Create specific ADA Orange County Facebook and Twitter profiles

!  Develop following in Orange County

!  Will be used to provide info, tips, news, etc. about Diabetes in Orange County and will eventually promote organizations in the coalition

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Phase 1: Technology Development


!  Identify videographer to organize archives of videos and to attend upcoming events

!  Choose desired elements of coalition website

!  Identify website developer and get a quote for services

!  Website live by December 1st to conclude November (Diabetes Month) and to take advantage of the holiday spirit (donation purposes, health tips for the holidays, etc.)

Page 31: Internship Portfolio

Key Questions


!  Size of the board

!  Time commitment required and role of the board members

!  Currency of OC American Diabetes Association social media platform

!  Date for the website to go live

!  Desired elements of coalition website

!  Ex: The accessibility of the calendar

Page 32: Internship Portfolio

Next Steps and Deliverables


!  Research survey to gauge attitudes in OC about forming a coalition (delivered to trusted partners of ADA)

!  Comprehensive PR Plan based on today’s working session

!  Estimated cost breakdown of program

!  Ever-expanding list of potential member organizations and individuals in OC

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Who We Are

Our Mission:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did you know that one in three children born in the United States in the year 2000 will develop diabetes in their lifetime, if current trends continue? Diabetes is growing at an alarming rate. Statistics released in 2008 show that nearly 24 million children and adults live with diabetes in the United States, while another 57 million Americans are at risk for developing type 2 diabetes. The American Diabetes Association is leading the fight against diabetes and its deadly consequences. Our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. To fulfill this mission, the American Diabetes Association:

! funds and advocates for scientific research to prevent, cure and manage diabetes

! publishes scientific findings

! fights for the rights of people with diabetes

! provides information and services to people with diabetes, their families, health professionals and the public

The Association acts on its mission through a number of critical programs and activities that are directed to a broad range of constituents encompassing consumers, research scientists, health care professionals, corporations and communities. As part of our movement to Stop Diabetes, once and for all, we are asking people to:

SHARE their personal story as a way to inspire others

ACT by volunteering their time to help in their community

LEARN about diabetes

GIVE their time, their financial support, their hope for a cure


To prevent

and cure

diabetes and

to improve

the lives of

all people

affected by


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Our Story:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prior to the early 1920s, a diabetes diagnosis was a slow and certain death sentence. Four scientists at the University of Toronto, Canada — Sir Frederick Grant Banting, Dr. Charles H. Best, Dr. Bertram Collip and John J. R. MacLeod — changed these grim odds for countless people when they discovered insulin in 1921. However, as Sir Frederick Banting stated, “Insulin is not a cure. More work needs to be done!” In 1940, a group of 26 physicians came together to form the American Diabetes Association with the intent to promote the scientific study of diabetes. Dr. Charles H. Best provided the Association with the framework and early leadership for a formalized diabetes research program. In 1970, the American Diabetes Association diversified and welcomed members and volunteers. Soon after, the Association invited nurses, dietitians and other health care professionals to join its mission. In 1998, the Association restructured from more than 50 independent affiliates, governed by a local Board of Directors, into one nationwide American Diabetes Association. Today, because of the dedication of our strong volunteer force and staff, the American Diabetes Association is the authoritative voice in the diabetes community — providing research, information and public awareness, and advocacy — as well as a world leader in supporting, funding and honoring those who have dedicated themselves to diabetes research.

Sixth Annual Meeting — American Diabetes Association — Twenty Fifth Anniversary of the Discovery of Insulin, Toronto, Canada, September 16-17-18, 1946.

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Our Network:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The moving force behind the work of the American Diabetes Association is a network of more than one million volunteers, a membership of more than 441,000 people with diabetes, their families and caregivers, a professional society of nearly 16,500 health care professionals, as well as nearly 900 staff members.

Our Opportunity:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The time is now to grow our movement and ensure everybody understands that diabetes is not merely a “condition,” but a disease of epidemic proportions that has deadly consequences. The American Diabetes Association is committed to leading this effort and conquering diabetes, once and for all. As an organization, we are focused on two critical success factors:

Building Partnerships and Maximizing Relationships! We are working on transforming our culture from a transactional, event management

organization to a relationship building and relationship management organization.

Integrating the Association’s Mission into EVERY Revenue Generation Activity! We are working on ensuring that donors, participants and sponsors are aware of the

devastating impact of diabetes; understand the mission of the American Diabetes Association; and know how their participation and support can make a difference in the lives of all people affected by diabetes.

! Kills more Americans every year than breast cancer and AIDS combined

! Is the #1 cause of blindness in adults

! Doubles the risk of heart attack & stroke

! 1 in 13 of all Americans have it

! 1 in 4 of those don’t know it yet

! 1 in 5 are on their way to getting it


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Our Strategy:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The American Diabetes Association’s 2008-2011 Strategic Plan is a critical “roadmap” on our path toward reaching the Association’s mission. It contains strategies and targets designed to lead to specific outcomes in these areas:

! Research Funding

! Diabetes Awareness & Advocacy

! Support People with Diabetes & Health Care Professionals

! Create a Healthy Environment

! Revenue Generation

The Association strives to achieve its mission by focusing on three strategic goals:

1. The vast majority of those with or at risk for diabetes will understand that Diabetes Is Serious & Has Deadly Consequences because of easily accessible education and prevention programs.

2. Changes in Health Care Delivery as a result of Association-led collaborations and strategic alliances among nonprofit, commercial and governmental organizations will enable people with diabetes to access the most effective treatments and care at the time of diagnosis.

3. Increased Funding for the Full Spectrum of Diabetes Research, due to Association-led collaborations and strategic alliances among nonprofit, commercial and governmental organizations, will facilitate improved treatments toward a cure and prevention strategies for diabetes and its complications.


American Diabetes Association2008-2011 Strategic Plan

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Key Priorities:

1. The Association’s impact on people with diabetes will increase by devoting resources to target programs and initiatives that will:

! Accelerate the development and translation of new methods to reach cures and/or new therapies

! Remove barriers that prevent access to quality health care and eliminate discrimination in the work place, schools and other entities

! Enhance public awareness of the seriousness of diabetes and the value of early detection and aggressive treatment

! Establish and promote partnerships with organizations that have an interest in diabetes

! Maintain leadership in the creation and dissemination of diabetes-related information

2. The Association will significantly increase its annual revenue by adding new strategies to revenue generation:

! Diversify the Association’s revenue sources by making donor development an organization-wide priority

! Continue to grow market-based special events and develop product and market extensions

! Focus on return on investment as a key criterion for revenue generating activities

! Net assets will be greater than 25%, but will not exceed 40%

3. In order to achieve the above changes, the American Diabetes Association will transform its culture and become a world-class volunteer and staff organization. We will:

! Develop superior capabilities in staff and volunteers through emphasis on selection, retention, training, development, education and recognition

! Increase the effectiveness of all staff and volunteers through better application of technology

! Strive to have volunteers and staff who are reflective of the people we serve

! Focus on achieving excellence in everything we do and hold staff and volunteers accountable for their responsibilities

A copy of the complete 2008-2011 Strategic Plan and additional resources are available at:

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Our Focus:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

At the American Diabetes Association, it is our everyday responsibility to be good financial stewards, while ensuring that the funds we raise benefit those affected by diabetes. A total of 73% of expenses goes directly into mission activities that include funding diabetes research, delivering information to consumers and health care professionals, advocating on behalf of individuals with diabetes, and helping to educate the public about diabetes and its deadly consequences. Our four key investment areas are:

1. Research

2. Information3. Awareness, Education & Support

4. Advocacy

How We Raise Our Money:The Association supports its mission through the generosity of individuals and corporations. Specifically, we generate funds via the American Diabetes Association’s Research Foundation; our signature campaigns — Step Out: Walk to Fight Diabetes and Tour de Cure; School Walk for Diabetes; big ticket events such as Father of the Year and Gala; Corporate Sponsorships; Individual Giving (i.e. Special/Major Gifts and Planned Gifts/Bequests); Honorariums; Workplace Giving; and Direct Response Marketing campaigns.

Additional revenue is generated via meetings; our American Diabetes Association EXPOs; the Association’s Diabetes Camp program; our publications; as well as membership.

How We Spend Our Money:In 2009, donations were used to support the Association’s mission as follows:

Please note: A snapshot of the Association’s four key funding areas is provided on the next page. For detailed information, please go to Section 3 (Research), Section 4 (Information), Section 5 (Public Awareness), Section 6 (Advocacy) and Section 7 (Revenue Generation/Stewardship).


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Snapshot: Key Funding Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ! Research: In 2009, the American Diabetes Association and its Research Foundation provided a total of $33.55 million to research grants, funding 435 awards at 142 leading research institutions in the United States. The diabetes research projects we support cover the spectrum from islet cell biology and transplantation techniques, to studies in education and behavioral issues. Over the years, the American Diabetes Association has invested more than $500 million in diabetes research and provided funding for more than 4,000 research projects.

! Information: As the leading voice in the diabetes community, the American Diabetes Association provides credible, up-to-date diabetes-related information and resources through several channels:

• The Association’s award-winning website at• Center for Information and Community Support at 1-800-DIABETES (receives

approximately 25,000 calls and emails a month)• American Diabetes Association Education Recognition Program (features more than

2,050 recognized programs at more than 3,250 U.S. sites)• Patient & Professional Seminars• American Diabetes Association Bookstore at• Membership, general & professional (Diabetes Forecast magazine, scientific & medical journals)• Scientific Sessions (the world’s largest diabetes conference) ! Awareness, Education & Support: To make sure diabetes and its deadly consequences are on everybody’s radar-screen, the American Diabetes Association reaches out to people affected by diabetes and their families and caregivers, at-risk populations, health care professionals and the general public via various mechanisms, including:

• Stop DiabetesSM (, our nationwide movement, inviting people to Share, Act, Learn and Give)

• American Diabetes Association Alert DaySM (, taking place the fourth Tuesday in March)

• American Diabetes Month® (, taking place in November) • American Diabetes Association EXPO,• Community-based outreach programs such as: — Live Empowered — Por Tu Familia — Awakening the Spirit — Family Link ( and Diabetes Camp (• Winning at Work (

! Advocacy: Advocacy plays an integral role in the American Diabetes Association’s work to fulfill its mission. We fight for people with diabetes in Washington, DC, in state capitols and in our courts. Diabetes Advocates around the country work to increase funding to prevent, treat and cure diabetes; prevent diabetes and improve access to health care; and eliminate discrimination against people with diabetes at school, work and elsewhere in their lives.

With support from the American Diabetes Association’s advocacy efforts, federal health care reform legislation that will end discrimination in health insurance based on diabetes became law in March 2010. In 2009, restrictions were lifted on stem cell research, health insurance was expanded to millions of children, and state laws were passed to make schools safer for children with diabetes and to help prevent diabetes. Together, we made our country a fairer place for people with diabetes through victories in the courts and more than 100 workshops around the country to empower parents of children with diabetes. Visit for detailed information regarding the Association’s advocacy efforts.

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Diabetes: The FactsDiabetes is a disease in which the body does not produce or properly use insulin, a hormone that is needed to convert sugar, starches and other food into energy needed for daily life. The cause of diabetes remains a mystery, although research has shown that both genetics and environmental factors appear to play roles.

! Type 1 Diabetes An autoimmune disease in which the body does not produce any insulin, most often

occurring in children and young adults. People with type 1 diabetes must take daily insulin injections to stay alive.

! Type 2 Diabetes A metabolic disorder resulting from the body’s inability to make enough or properly

use insulin. This form of the disease is associated with older age, obesity, family history of diabetes, prior history of gestational diabetes, impaired glucose tolerance, physical inactivity and race/ethnicity.

! Gestational diabetes A condition in which women without previously diagnosed diabetes exhibit high blood

glucose levels during pregnancy.Women who have had gestational diabetes have a 40-60% chance of developing diabetes in the next 5-10 years.

Diabetes Statistics:*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

! 233,619: The number of annual deaths that diabetes contributed to in the United States according to death certificate reports from 2005 (diabetes is likely to be underreported as a cause of death).

! 23.6 million: The estimated number of children and adults in the United States who have diabetes.

! 57 million: The estimated number of Americans who have pre-diabetes.

! 1.6 million: The number of new cases of diabetes diagnosed in people aged 20 years or older in 2007.

! 11.5 million: The number of women in the United States who have diabetes.

! Hispanic/Latino Americans are 1.8 times more likely to have diabetes than non-Hispanic whites.

! African Americans are 1.6 times more likely to have diabetes than non-Hispanic whites.

*These statistics were released by the CDC in June 2008


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The Cost of Diabetes:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

! Diabetes costs the United States $174 billion each year.

! One of every ten health care dollars is spent on diabetes.

! One of every five health care dollars is spent on caring for people diagnosed with diabetes.

Global Prevalence of Diabetes

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General Resources

WebSites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

www.diabetes.orgThe American Diabetes Association’s award-winning website is widely regarded as one of the most informative and credible diabetes and nutrition resources on the Internet. Consumers, health care professionals and scientists can get the information they need 24/7.

Following a major redesign in 2009, the “new” is easy to navigate, has a warm and inviting feel and look to it, features enhanced search capabilities, and provides a wealth of information in an easy-to-read format. In line with the Association’s 2008-2011 Strategic Plan, the new functions as one of the American Diabetes Association’s key vehicles “to provide consistent, accurate, relevant, accessible and timely information,” while assuring “the timely sharing of new knowledge and information that can enhance communication between and among scientists and health care professionals.” General ConsumersFor the general consumer, provides a host of interactive tools — such as MyHealthAdvisor, which accurately calculates a person’s risk for type 2 diabetes, heart disease, and stroke; MyFoodAdvisor, designed to help people make healthy food choices; Planet D, an interactive site for children and teens with type 1 diabetes; as well as Ask the Pharmacist, the Diabetes Risk Test, and our very popular message boards. Visitors may also subscribe to one or more of our free eNewsletters. Offering news and information that cover the full spectrum of living well with diabetes — from newly diagnosed to ongoing diabetes management — is the place to go to learn about staying healthy and thriving. Health Care Professionals and Scientists For health care professionals and scientists, provides the latest resources in diabetes care and research. DiabetesPro at, the most advanced professional education web site in any branch of medicine, gives those who have put diabetes in the center of their careers the opportunity to stay informed and take advantage of various resources and educational offerings. Featured content includes diabetes meetings and continuing education opportunities, news, clinical practice recommendations, professional membership, journals and books, research grants, recognition programs, and professional section interest groups. Launched in November 2009 as part of our Stop Diabetes movement, is a companion site to and functions as the online hub of the movement. The site reflects our call to “SHARE, ACT, LEARN and GIVE” through the stories and voices of those affected by diabetes and offers various avenues for people to get involved in our fight against diabetes.

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Social Networking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The American Diabetes Association has established a strong presence on Facebook and Twitter.

Volunteers can join us on Facebook ( and Twitter (, and You Tube ( to learn about all the exciting ways to be a part of the Stop Diabetes movement and our Association as a whole, while sharing their commitment to our mission with their personal and professional networks. These and other social media platforms serve as integral parts of our public awareness efforts, including Stop Diabetes, American Diabetes Month and American Diabetes Association Alert Day.

MyADA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MyADA is the American Diabetes Association’s Intranet portal. A critical information-sharing and network tool for staff, MyADA is available for volunteer usage. Currently, select volunteer leaders have access to certain sections that pertain to committee-related and programmatic areas.

Annual Report. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The American Diabetes Association’s Annual Reports provide a detailed picture of the Association in a given year, including focus areas and accomplishments as well as consolidated financials and Research Foundation financial statements. Annual Report PDF files may be downloaded via