LEAN STARTUPi primi passi quando hai un’idea
Treviso
7 dicembre 2015
The COST of building products is
at an all-time LOW.
# most new products still FAIL.
# most of them fail because they waste time, money and effort
building the WRONG product.
Lean Startup
Toyota Production System
Agile Software Development
Customer Development
# Lean Startup is a systematic process for iterating from Plan A to a plan that works,
BEFORE RUNNING OUT OF RESOURCES.
tyson
“Everybody has a PLAN until they get punched
in the mouth”
M. Tyson
CHANGING DIRECTION
# You created something, but it could become something else. Even BETTER.
# Waste is any human activity which absorbs resources but creates NO VALUE.
# Maximizing learning about CUSTOMERS per unit of time.
# It is a parallel process of building a continuos FEEDBACK LOOP with customers.
# Three Stages of STARTUP
Problem/Solution FIT
Product/Market FIT SCALE
Focus: VALIDATE LEARNING
Experiments: PIVOTS
Focus: GROWTH
Experiments: OPTIMIZATIONS
# Where FUNDING fit into all this?
# Selling to investor without any level of validation is form of WASTE.
Resources
The Lean Startup by Eric Ries (Crown Business)
Running Lean by Ash Maurya (O’Reilly)
Books
Blogs
Eric Ries, “Startup Lessons Learned”
Steve Blank