1. April 22, 2010

2.

2010 4 22 2p.m. 5p.m.

3 201 6

[email_address]

2712-7478 15

05/10/10 3.

Enrich Ourselves

David 2009 4. 05/10/10 David 2009 5.

David 2009 6.

Innovation

(OEM, ODM) Brand

Eee PC Google Android

05/10/10 7.

PowerPoint

Q&A

case sharing, case study group discussion

David 2009 8. 05/10/10 David 2009 9.

05/10/10 10. Understand Your Brand

Which brands are you loyal to? Why?

Successful Brands

Strong Brands Deliver Value to Customers

How is a Brand different than a Product or Service?

5 Brand Fundamentals

05/10/10 11. Key Elements of Brand Strategy

Know your brand, Know your competition and Know your customer

Define the brands personality; Integrate all marketing elements;

Be creative and innovative

Present the plan to your boss in a clear and effective way;

Once approved, present the plan to the whole team

Set standards in execution: DO NOT ACCEPT nearly, almost

Demand excellence and Set milestones

05/10/10 12. How to Position a Brand?

Case1 . Brand DNA -Coca-Cola

Case2 . Brand Style -McDonalds

Case3 . Brand Experience -Disney

05/10/10 13. Strategy that Promotes a Brand

Strategy that Promotes a Brand

Consistency

Targeting the Right Customer

Do not get Bored

How to build a brand?

Case1 .HTC Case2 .GIANT

Case3 .Franz

05/10/10 14. Brand Innovation

Case1 .Ford Escape Launch

Case2 .Mazda

Case3 .85 C case sharing

Make Every Day Exciting

05/10/10 15. Measuring Brand Performance

Customer Satisfaction

What is the Market Share?

Financial Returns

05/10/10 16.

05/10/10 17. 05/10/10 David 2009 Seminar at 18.

20 -- Mazda

20

1. 2. TravelDavid

3. 4. - 18

David 2010 19.

David Mazda 1. 2. TravelDavid 3. 4. - 18

http://tw.myblog.yahoo.com/dwsliu

Email:[email_address]

David 2010 20. David W. S. Liu

David Liu David

David 2010 21. David 2009 Speech at 22.

Career Planning

Time Management

E.Q. Management

Effective Communication

Presentation Skill

email English Email Writing

http://tw.myblog.yahoo.com/dwsliu

David 2009 23.

Negotiation Skill

Interpersonal Skill

Problem Solving Capability

InnovationManagement

Enhance our Leadership

Strategic Planning

Motivation

Stress Management

David 2009 24. David 2010 M&S Finance HR Management Suitable for all employees CRM email Suitable for supervisors and managers CRM Communication 25. David 2010 http://tw.myblog.yahoo.com/dwsliu 26. 1.Comments/Feedback from Training Participants

Dear David

" "

Jolin

Dear ,

The courses you designed are phenomenal and unparalleled.

I didn't think that a Core Competency Course Program could be that good.

Thank you for this terrific course plan, and

Thanks for sharing your expertise with us.

Sincerely,

Yung-An Hu, Ph.D. Chairman, Dept. of Finance, Hsing Wu College

:

David 2009 27. 2.Comments/Feedback from Training Participants

Hello, :

, Career Planning , , , , , , , . , , , , , .

Thank you very much.Jennifer

!

! ! !! !!

..

.. .. . ..

David 2009 28. 3.Comments/Feedback from Training Participants

Dear :

~ ~^^;;

~ ~

Jenny Lin

Good afternoon, dear David

This is my great honor to invite you to delivery an elegant speech to my students,

I think they had learn a lot of knowledge from your speech last night!

Thanks again for your kind support, and hope see you again!George

Dear

Time Management Thanks & B.R.

/

Hi David, !

! !

York Vice President Richtek Technology Corporation

David 2009 29. 4.Comments/Feedback from Training Participants

~

~

Dear Teacher Liu,

Best Regards, Cooper Tung,Vice President of Roc-Keeper Industrial Ltd.

Dear

Jolin

David 2009 30. 5.Comments/Feedback from Training Participants

Hi, David,

It s my pleasure to attend your class of Leading Change last night.

I participated MBA program at 3S-1 class, and this is my first time return to the program as an auditor. I really enjoy your lecture, good preparation, sufficient material and examples. Most of all, your class is pressure free and attractive. I do take the lesson during this paradigm shift economic circumstance. Furthermore, I d always share it with all friends around me with what I learn. I do admire your endeavor spirit in study and your enthusiasm to offer us your articles. Thank you very much!

Henry Kao Proxima International

Dear David,

TKS & Best Regards, Angela Huang

Dear teacher, .... email

David 2009 31. 6.Comments/Feedback from Training Participants

Dear David,

Sincerely yours, Mitch Chou

Dear David,

I would like to take this opportunity to thank you very much for your speech presentation to our team last Friday. The topic s that were covered will certainly assist the sales managers to focus (or re-focus) on their priorities, and I have already received some positive feedback from the participants.

I look forward to staying in contact.

With best regards, John Good Chief Operating Officer Capital Motor Incorporation

:

5/1

Dear David, , , Roger

David 2009 32. Training/Speech Provided Recently David 2009 SAS CMI IMBA 33. David 2009