Mobile Innovation Case Study

Sun Young Kim, Business Consultant/CMO @GoldenPlanet

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1) ESPN:

ESPN SMS

http://www.marketingprofs.com/articles/2013/10499/mobile-innovation-part-2-innovating-brand-engagement-through-mobile#ixzz2mqkG1nHi

2) iButterfly:

iButterfly Dentsu , , , ,

iButterfly

Before mobile) After innovation)

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http://www.marketingprofs.com/articles/2013/10499/mobile-innovation-part-2-innovating-brand-engagement-through-mobile#ixzz2mql2y5AO

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3) Carling Black Label Beer:

Carling Black Label Carling Black Label Cup "Be The Coach"

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Before mobile) After innovation)

http://www.marketingprofs.com/articles/2013/10499/mobile-innovation-part-2-innovating-brand-engagement-through-mobile#ixzz2mqwjUKrY

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PC 7days, 24hours

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1) Macy's:

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Macy QR Tommy Hilfigger, Martha Stewart 30

Before mobile) After innovation)

http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile#ixzz2mr6RZsnmle

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2) Pogoseat:

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Before mobile) , After innovation) ,

http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile#ixzz2mr9myapy

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3) Tesco:

/ . Tesco (South Korea) .

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Before mobile) , After innovation)

http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile#ixzz2mr9myapy

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Dish TV , , TV

Before mobile) TV After innovation) TV , ,

1) Dish Network: TV "TV Everywhere"

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http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile

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Popular Science , , PopSciInteractive ,

Before mobile) After innovation)

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2) Popular Science Magazine:

http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile

GlowCaps

GlowCaps , , ,

Before mobile) , After innovation) ,

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3) GlowCaps:

http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile

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JPMorgan Chase "Quick Deposit"

, Chase

Before Mobile) After Innovation) ,

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1) Chase:

http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile

Cathay Pacific

, , , "Discover Hong Kong" , , , ,

Before Mobile) , , After Innovation)

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2) Discover Hong Kong:

http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile

Zipcar "wheels when you want them"

Zipcar Zipcar , , . , , SMS

Before mobile) , After mobile) ,

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3) Zipcar:

http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile

Mobile Innovation Case Study 2. . . 6. . . 10. . . 14. . . 18