主管不會教、自己學不會的 google analytics
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主管不會教、自己學不會的Google Analytics
羊小咩 Lamb Meilamb@lamb-
mei.com
Why need Web Analytics
Not Only for
Why need Web Analytics
Not Only forPV , CTR…
Why need Web Analytics
圖片來源 http://theleanstartup.com/
Why need Web Analytics
What is Google Analytics
What is Google Analytics
一般稱為
What is Google Analytics
ＧＡ
What is Google Analytics
流量分析
What is Google Analytics
Google 分析
What is Google Analytics
Google Analytics KK [͵æn!ˋɪtɪks]DJ [͵ænəˋlitiks]
安兒哩替斯
What is Google Analytics
分析工具
What is Google Analytics
分析工具內容分析
What is Google Analytics
分析工具內容分析社交分析
What is Google Analytics
分析工具內容分析社交分析行動分析
What is Google Analytics
分析工具內容分析社交分析行動分析轉換分析
What is Google Analytics
分析工具內容分析社交分析行動分析轉換分析廣告分析
What is Google Analytics
It’s
How let it work
How let it work
How let it work
造訪人數 ?
How let it work
停留時間 ?
造訪人數 ?
How let it work
停留時間 ?
造訪人數 ?
跳出率 ?
因為不見得 Traget User
千萬不要太執著這些數值
講完了！Thank you ! 謝謝各位
講完了！Thank you ! 謝謝各位
下班回家！
當然沒有這麼好的事
不會變的事情就是變
不同的網站類型不同的使用者不同的需求不同的機制不同的媒體策略不同的裝置 … etc
不會變的事情就是變
Define Business
ObjectivesIdentify Goals
Establish KPIs & Targets
Segment / Measure
Outcomes
這個沒有什麼好講的
圖表資料來源 Michael Pantoliano
URL Destination
Time on SitePage Depth
Goals 類型
Events Transactions
Goals 類型
Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!
http://getcomparisons.com
Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!
http://getcomparisons.com
Goal?
Mini-goal?
Mini-goal?
設定 Goals
Define Business
ObjectivesIdentify Goals
Establish KPIs & Targets
Segment / Measure
Outcomes
Goal:“The best thing to measure the growth rate of is revenue. The next best, for startups that aren't charging initially, is active users.”
KPI:“A good growth rate during YC is 5-7% a week. If you can hit 10% a week you're doing exceptionally well. If you can only manage 1%, it's a sign you haven't yet figured out what you're doing.”
http://paulgraham.com/growth.html
(pretty smart dude)
How To Define "Active Users" ?( 活躍使用者 )
We’ll come back to the
‘how’
Define Business
ObjectivesIdentify Goals
Establish KPIs & Targets
Segment / Measure
Outcomes
Acquisition Behavior Outcome
Outcomes?
Acquisition
Behavior
Acquisition
Behavior
Acquisition
Behavior
Custom Report:
Much Better
Custom Variables
Name Value
Yes, NoYes, No
05, 06, etc.John, Steph1,10, etc.
Days/Months
Active User
Logged InJoin Month
Author# of
OrdersRecency
Event
Behavior Flow
接下來的功能我是我完全沒接觸過的
GA Content Experiments
Measure
Michael Pantoliano | @MikeCP
Multi-Channel Funnels
Assisted Conversions Report
iFrame Track
Where use the iFrame
Facebook CanvasFacebook Fans PageCustom Web page
圖片來源 build-a-facebook-application-with-zend-framework
iFrame Track Problem
• Tracking traffic sources to your Facebook iFrame Tab is not possible
• Facebook will be the referral for all the traffic to your Facebook iFrame Tab
• Visitors using IE will not be tracked
資料來源 how-to-track-facebook-iframes-with-google-analytics
Campaign URL builder
資料來源 campaign-url-builder-with-short-url-and-twitter-posting
Delayed redirect
資料來源 how-to-track-facebook-iframes-with-google-analytics
• Campaign tracking• Delayed redirect if the visitor is
landed on the iFrame Page
GA not work on IE
資料來源 how-to-track-facebook-iframes-with-google-analytics
solution: P3P (Platform for Privacy Preferences)
Short URL
最後 還是要先說一下
我是跟鄉民進來看熱鬧的
只是站了前面一點
我是跟鄉民進來看熱鬧的這議題並不是我專門的
把我所見所學所得跟大家分享若有什麼錯誤的地方不令指教
GA 還有很多其他的功能但我沒辦法一一介紹
Thank You!
2013 / 11 / 20
羊小咩 Lamb Meilamb@lamb-
mei.com
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