b2b blog by kamenko kesar
TRANSCRIPT
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B2B blog - prodajno orodje
Kamenko KesarCEO, Mayer McCann / Adrema
21. oktober 2008
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Kaj je B2B?
Podjetje prodaja podjetju
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Kaj je B2B blog?
Blog podpisan kot podjetje?
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Kaj je B2B blog?
Blog s poslovno vsebino?
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Kaj je B2B blog?
Blog zaposlenih v podjetju?
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Kaj je B2B blog?
Blog namenjen podjetjem?
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Kaj je B2B blog?
P2P blog
oziroma
Person to Person blog?
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Kaj je B2B blog
Blog, ki ga piše kredibilna oseba.
Blog, ki ga piše strokovna oseba.
Blog, ki sledi interesom podjetja.
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Vsebina
www.kamenko.eu www.ntk.si
Ozadje dela na največji konferenci v regiji
Osebna mnenja, ideje, razmišljanja
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Obisk
www.kamenko.eu www.ntk.si
Običajno 200 – 400 obiskov na dan, 1.200 dnevno na konferenci (60% udeležencev)
Običajno 300 – 500 obiskov na dan
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Temeljni cilji
www.kamenko.eu www.ntk.si
Oblikovanje mnenj, upravljanje zadovoljstva, zanimanje za dogodek
Osebno pozicioniranje, osebna in poslovna
kredibilnost
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Poslovni cilji
www.kamenko.eu www.ntk.si
Zadovoljstvo udeležencev, povečanje števila plačanih kotizacij
in sponzorstev
Novi posli za agencijo, novi izzivi
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Število piscev
www.kamenko.eu www.ntk.si
Dva. Organizacija in vsebina.Eden.
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Pisanje
www.kamenko.eu www.ntk.si
Zgodbe iz ozadja, humoren, oseben.Kratek, jedrnat, oseben.
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Rezultati
www.kamenko.eu www.ntk.si
Rekordnih 2.300 ljudi;
Najvišje zadovoljstvo;
Najboljša komunikacija;
Dobro upravljanje negativnih
komentarjev;
Blog druga najbolje ocenjena
novost na konferenci;
Novi poslovni partnerji;
Moderiram in predavam;
Kadri zaradi bloga;
CEO na Mayer McCannu;
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Ni pa vse tako enostavno
Naročniki želijo poslovni blog.
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Ni pa vse tako enostavno
Ne morejo se dogovoriti, kdo ga bo pisal.
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Ni pa vse tako enostavno
Določijo pisca, ampak pisec je zelo
zaposlen.
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Ni pa vse tako enostavno
Prezaposlen “pisec” kopira dele izjav za
javnost ali tekste iz brošure.
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Ni pa vse tako enostavno
Vse po liniji najmanjšega upora.
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Ni pa vse tako enostavno
Blog NTK 2007 vs. NTK 2008
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Kaj deluje
Od vsakega zapisa mora bralec nekaj
odnesti.
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Kaj deluje
Osebne težave zadržite zase. Razen, če jih
znate vplesti v zgodbo.
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Kaj deluje
Kratko in »To the point«
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Kaj deluje
Povezava na LinkedIn.
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Kaj deluje
Povezava na Facebook?
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Kaj deluje
Ven iz agregatov (SiOL, Dnevnik,…)
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Hvala.