Global Partnering

Introduction of KOTRA

Vision

Who we are

Established 1962 and operated by the Ministry of Trade, Industry & Energy

Global HQ

North American HQ

Seoul, South Korea

New York City

Network 125 offices in 85 countries

VisionA global business platform

for a bigger market and a better future

Main Activities

• Supporting exports for small & medium companies

• Building global business partnerships

• Global market research

• Supporting overseas expansion

• Attracting foreign investment

Located worldwide

10 local head offices, 125 Korea Business Centers (KBCs) in 85 countries

What kinds of benefits does KOTRA offer?

Global

Company

Korean

Partner

176

300

523 507

842

2737 70 102

186

0

200

400

600

800

1000

1200

1400

2010 2011 2012 2013 2014 2015

Number of participants using KOTRA’s services

Global Companies Projects

① Identify global company’s demand in detail

② Recommend potential partners using industrial map database

③ Organize a tailored business meeting (pinpoint matchmaking)

Provide solution for global company’s requirement

TOTAL

CompaniesAutomotive Machinery

Heavy

equipment

Offshore &

Shipbuilding

IT &

Electronics

Plant

EquipmentAviation

2,632 567 476 294 196 675 294 130

Co-operation Platform,

Solution for Global Partnering

R&D SupportPlanning &

Matchmaking

Quality ControlFinancial

Assurance

Co-operation

Platform

Area Role Name of Institute

Planning

&

Matchmaking

(1)

Find demand and

plan solution to the

global company’s

requirement as a

contact window

• KOTRA (Korea Trade - Investment Promotion Agency)

R&D

Production

Quality

(10)

Evaluate and

execute R&D

support

• OSP (Office of Strategic R&D Planning)

• KIAT (Korea Institute for Advancement of Technology)

• KEIT (Korea Evaluation Institute of Industrial Technology)

• COMPA (Commercialization Promotion Agency for R&D Outcomes)

• KETEP (Korea Institute Energy Technology Evaluation and Planning)

Provide technical

supports as experts

of Industry

• KIST (Korea Institute of Science and Technology)

• KIMM (Korea Institute of Machinery & Materials)

• KITECH (Korea Institute of Industrial Technology)

• KRICT (Korea Research Institute of Chemical Technology)

• KETI (Korea Electronics Technology Institute)

Finance

(3)

Support and assure

Korean partner’s

financial reliability

• K-sure (Korea Trade Insurance Corporation)

• KOTEC (Korea Technology Finance Corporation)

• KITIA (Korea Core Industrial Technology Investment Association)

Business Meeting Events In 2016

Name Date Location IndustryKAP US Tier1 2016 10/2016 Detroit Automotive

GP USA 2016 in Chicago 9/2016 Chicago Heavy Industry

Home Depot Trade Fair 8/2016 Chicago Consumer Goods

KCON 2016 LA 7/2016 LA Media

KORUS Bio-Partnership Boston 6/2016 Boston Pharmaceuticals

KAP Ford 2016 6/2016 Detroit Automotive

GP Trade Fair for Export Leaders 4/2016 Dallas Energy/Gas

GP Aviation Parts Roadshow 4/2016 Dallas Aviation

Mid-North America Business Partnership 4/2016 LA All

Name Date Location IndustryUSA MRO Aviation Parts Roadshow 11/2015 Dallas Aviation

K-Global Sillicon Valley 2015 11/2015 Sillicon Valley ICT

USA Business Partnership (New York) 10/2015 New York All

Korea-US Business Partnership 10/2015 Dallas All

KAP-US Tier1 2015 10/2015 Detroit Automotive

Korea-US Business Partnership 10/2015 LA/Chi/S.V. All

US Business Partnership (Washington, D.C.) 10/2015 D.C. All

LA Power Vendor and Latinos' Day 9/2015 LA All

Global Partnership USA 2015 in Chicago 9/2015 Chicago Machinery

US Business Partnership (Houston) 6/2015 Dallas All

GP USA in Houston 6/2015 Dallas Automotive

KAP-FORD 2015 6/2015 Detroit Automotive

GP AT&T 2 5/2015 Dallas Telecommunication

2015 Plant Equipment North America Promotion 5/2015 Dallas Plant/offshore

GP AT&T 1 4/2015 Dallas Telecommunication

Global Partnership with Ford 2014

When: Jun. 9, 2014 (Mon) - Jun. 10(Tue), 2 days

Where: Design Show Room - FORD PDC (Product Development Center), Ford Town

Event Details

Seminar on Ford’s purchase policy.

Seminar on AIAG training.

Presented Ford’s major purchasing policies

and supply chain management.

Presented effective logistics and quality

management for entering the OEM market.

Ford-KOTRA MOU signing Agreed on mid-long-term cooperation

Exhibition Participants : 33 Korean companies

Ford Buyers / Engineers : 528 people

Technical Review Introduced new technologies to Ford’s

buyers and engineers

Networking with Ford Luncheon meeting with buyers / engineers

Dinner with Ford executives and participants

• The Ford GP event occurs annual with it’s 3rd event taking place this past June.

• This has been meaningful in that Korean auto parts makers attend the event

based on the specific demands from Ford.

• The entire process of reaching an actual supply agreement generally takes 3 to 5 years

• Therefore, the immediate benefit of this event would be the number of meetings held

between the participating companies and Ford’s buyers and engineers.

• This event saves the company massive resources by bringing the suppliers directly to

you and assists in avoiding initially expensive, international business trips.

Category Name # of Meetings # of Meetings by Category

SEMYUNG 10

DMC 15

DAEHEUNG R&T 6

SAEHAESUNG 3

MANDO 28

CINOS 5

SUNGBO 18

KB Autotech 12

ILHEUNG 11

HS R&A 16

NAMIL 24

HANIL EHWA 16

Myunghwa 13

Hyundai Sungwoo 8

Hanjoo Metal 16

Motonic 5

Samkee Automotive 4

Sambo Motors 6

Sejong 5

Daesung Electric 4

Deca 12

Indac 5

S&T Motiv 19

Yura 3

Mcnex 33

Keyang 8

Lsis 18

SI Automotive 5

Hantec 7

Seohan 4

Hyudai Wisco 12

Hyudai Dymos 10

Korea Powertrain 5

TOTAL 366

Electrical / Electronics

Powertrain, Transmission, &

Driveline

57

102

43

Body & Chasis

Interior / Interior Technology

62

102

Engine

Hanjoo Metal• Industry: Transmission gear box housing

• Substituted conventional steel products with aluminum through gravity

die casting method, which allows for a lighter weight

• Vehicle type & volume: Fusion & Focus, Approx. 1 million units

• Contract volume: US $75 million (US $ 15 m/y X 5 years)

• Production timeline: 2015 2nd half

Hanjoo Metal was able to further discuss with Ford during the event on

reducing the transmission weight, and completed negotiations with the buyers

and engineers who attended.

Media Coverage: Covered in 8 media outlets including Maeil Economy,

Seoul Economy, E-daily, and Yonhap News.

KOTRA’s Global Partnering enables companies to save substantial resources by

allowing us to assist you in your procurement processes. We have the knowledge

and expertise of Korean suppliers and markets, and have considerable comparative

advantages over other regions of Asia.

While the primary functions of Global Partnering are to aid North American

companies in their procurement processes, we also provide funding for Korean

Government sponsored R&D partnerships, implementing training workshops

for learning new technologies, and hosting numerous annual conferences around

the world.

All our activities do not involve any cost to our clients and partners because we are

fully funded and operated by the government, which means, we do not operate to

generate revenue. We are here to solely provide a platform that can be beneficial

to you. We believe you have nothing to lose, but only the chance to uncover top

quality suppliers whom could be your next potential partners.

Thank You