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Kết quả thu được

NGHIÊN CỨU TÀI LIỆU NƯỚC NGOÀI

Tổng quan VN

Hành vi người dùng

Tổng quan internet Tóm tắt

Nội dungHướng truy cập

Tổng quan Việt Nam

Vietnam has..

• the 14th biggest population in the world

• the 63th fastest growing economy

• the 17th highest number of Internet users

• the 5th highest Internet penetration (35.6%) in South East Asia

• the 8th highest number of mobile phone subscribers in the world

Total population grown from 76.3m in 1999 to 85.8m in 2009 = +12.5%.

There has also been a significant migration from rural to urban areas.

+11.8%

+13.2%

0

20

40

60

80

Female Male

1999

2009

+40.7%

+ 3.7%

0

20

40

60

80

Urban Rural

1999

2009

Source: Government Statistics Office of Vietnam - Census Date: 1 Apr 2009

Vietnam has..

Vietnam’s population is excitingly youngLatest population estimates (July 2013) show 92.477m, comprising 46.272m females and

46.205m males

0

20

40

60

80

100

% of total population

25%

20%

17%

15%

17%

6% 65+45-6435-4425-3415-240-14

Vietnam’s median age is currently 28.7 years Source: CIA website July 2013

Shift in Media

124

84

39

16 16FTA TV

Internet

Newspapers

Magazines

Radio

2012 2013

Between 2010 and 2013 the daily average time spend on watching TV has decreased (from 134min to 135min), while the average time spend on the Internet has increased

(from 74min to 128min).

Source: 3D 2013 (2,970) and 3D 2012 (3,010) urban adults aged 15-45

135

128

46

48

49

Tổng quan Internert tại Việt Nam

Internet Usage Penetration of Vietnam population

3.8

7.7

12.9

17.7

22.024.4

26.6

31.1 35.1

0

5

10

15

20

25

30

35

40

2003Dec

2004Dec

2005Dec

2006Dec

2007Dec

2008Dec

2009Dec

2010Dec

2011Dec

% of populationYr End

Totals

No. of Users % YoY

growth

2003 3,098,007

2004 6,345,049 +105%

2005 10,710,980 + 69%

2006 14,683,783 + 37%

2007 18,551,409 + 26%

2008 20,834,401 + 12%

2009 22,779,887 + 9%

2010 26,784,035 +18%

2011 30,552,417 +14%

November 2012: 31,304,211 users =

35.6% penetration (+2.6% YoY)

Source: VNNIC for Nov 2012

Profile of urban Internet users age 15-45

1622

20

25

19

2016

14

2919

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Urban Popn Internet Users

35-45

30-34

25-29

20-24

15-19

Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months

27%

37%

24%

10%2%

SEC of Internet users(Index compared to total urban popn.)

A (123)

B (112)

C (98)

D (59)

E (51)

30%

31%

25%

8%6%

Occupation of Internet users

Student

Employed -professional/officeEmployed - other

Housewife

Average age: 29.1 26.7

Profile of urban Internet users by age and gender

0

20

40

60

80

100

Age 15-24 Age 25-34 Age 35-45

51 49 49

49 51 51

Male Female

51%

49%

Gender of Internet users

Male Female

Gender profile of internet users per age group


%

Internet penetration by city and age(accessed last 3 months)

%


84

58 58

70

52

59

94

7985

92

81 79

88

54 53

70

47

72

65

38

28

42

2430

0

20

40

60

80

100

Hanoi HCMC Da nang Nha trang Can tho Hai phong

Total Age 15-24 Age 25-34 Age 35-45

Average time and frequency spent online by age

61

70

72

70

16

13

14

14

18

12

9

11

3

4

4

4

2

1

1

1

0 20 40 60 80 100

35-45

25-34

15-24

All 15-45

Everyday 4-6 days a week

2-3 days a week Once a week

Less often

Frequency use Internet

135141

114123

130

115

0

20

40

60

80

100

120

140

160

Age 15-24 Age 25-34 Age 35+

Male Female

Minutes per average day

Internet usage continues to increase, with an average of 97 minutes a day in 2008, to 129 minutes a day in 2010, and 133 minutes a day in 2012, and a bit down to 129 minutes a day in 2013


When & where access Internet

1519

16 18

29

40

3 1

24

05

1015202530354045

When usually use internet86

38

17 15 139 9

3 4 1 2

85

14 17

714

8 114 3 1 4

0102030405060708090

100

Weekdays

Weekends

% of Internet users accessing ‘At home’ has grown to 85% from 74% in 2010, 56% in 2008 and 25% in 2006.A gradually decrease in percentage of accessing the Internet at ‘Internet shop/café’ (17% in 2013, 21% in 2010,

35% in 2008 and 65% 2006)

%

%

Where access the internet


Hành vi người dùng

Online activities Age 15-24

59 5745

39 35 3528 28 25

18 18 18 16 16 15 14 12 11

2922

2827

28 28

27 3128

1828

20 26 25 30

15 2415

6

410

119 12

13 1014

10

1417

1610

17

9

18

10

617 17

23 28 2532 31 33

54

40 45 4249

38

62

46

64

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Frequently Sometimes Rarely Never

Source: 3D 2013 Base: 771 adults aged 15-24 who used internet in last 3 months

50 46 43 42 41 40

23 21 19 16 16 16 15 14 14 12 12 11

24 2925 24 22

31

20 20 20 2336 31 29

21 26 29

1023

14

610

6 116

8

16 1611 16

1114

14

1615 14

5

12

10

20 1526 23

3121

41 4350

4637 39 42

48 45 45

73

53

70

0

10

20

30

40

50

60

70

80

90

100




45 41 41 3731

21 21 19 18 16 16 12 12 12 9 8 5 5 3

16 21 24

1722

13 16 17 2015 18

16 14 14 2521

17 18

9

8 9 6

8 11

710 12 12

13 12

11 15 12

12

811 12

10

31 29 2937 37

5953 52 50

56 5461 59 62

5463 67 65

78

0

10

20

30

40

50

60

70

80

90

100




Hướng truy cập

Most popular Web Searches

Rank Top Searches, last 30 days Rising Searches, last 30 days

1 Facebook Gui cho anh (+300%)

2 Phim (movies) Phuong my chi (+150%)

3 Nhac (music) Patch fifa 2.0 (+120%)

4 Bao (newspapers) Vietnam airlines (+80%)

5 Tin (news) Livescore (+70%)

6 Game Phimdem.com (+60%)

7 Truyen (stories) Thoi tiet (+60%)

8 Youtube Diem chuan (+50%)

9 Google Ioe (+50%)

10 Zing (social network) Thegioididong (+50%)

Source: Google Insights for Search as at 4 September 2013

Leading websites in Vietnam – Sep 2013

1 Google.com.vn (1)

2 Facebook.com (2)

3 Google.com (3)

4 Youtube.com (4)

5 Zing.vn (5)

6 Vnexpress.net (6)

7 Cococ.com (…)

8 24h.com.vn (7)

9 Yahoo.com (8)

10 Dantri.com.vn (9)

11 Blogspot.com (11)

12 Haivl.com (14)

13 Vatgia.com (13)

14 Kenh14.vn (12)

15 Qtrax.com (…)

16 Ngoisao.net (16)

17 Giaoduc.net.vn (15)

18 Soha.vn (19)

19 Vov.vn (…)

20 Tinhte.vn (…)

Source: Alexa 04/09/2013

Based on the last month’s average daily traffic (previous month’s ranking in brackets)

Social Network sites had 14.5mil unique users in the last month

Rank Site Unique visitors (000) Reach

1Facebook.com 12,150 72.4%

2ZingMe 6,160 36.7%

3Kenhsinhvien.net 2,242 13.4%

4Diendanbaclieu.net 2,066 12.3%

5Tuyensinh247.com 1,758 10.5%

According to ComScore, social networks have 14,589,000 ‘unique visitors’. This should not be confused with ‘members’!

Source: Comscore 2013 based on July

Leading Brands on Facebook (based on last month)

Rank Name Local Fans

1 Zing mp3 1.066.205

2 ChonMua 866.397

3 Eway.vn 859.764

4 Lazada Vietnam 600.332

5 MegaStar Cineplex Vietnam 471.137

6 Samsung Mobile Vietnam 424.263

7 Axe Vietnam 399.338

8 Heineken 395.404

9 Kinh doanh truc tuyen 387.709

10 Appstore.vn 365.891

Source: Socialbakers 30/08/2013

Most popular Facebook pages (based on last month)

Rank Page Local Fans

1Facebook for Every Phone 10.811.342

2Qua Tang Cuoc Song 2.244.804

3Goc Thu Gian 2.237.953

4Vo Hoai Linh 1.557.491

5Cuoi Vo Bung 1.310.010

6Nhat Ky 1.181.257

7Hoc Nhung Nguoi Thich Doc Tin 24h 1.114.051

8Hoc Tieng Anh Mien Phi 1.107.357

9Zing mp3 1.066.205

10Hay Noi Nhung Loi Yeu Thuong 1.047.725

Source: Socialbakers 30/08/2013

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