internship in real image media and technologies
DESCRIPTION
Marketing and Advertising process in Qube cinema theaters.TRANSCRIPT
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P NAVNITH KRISHNAN
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AGENDA• Organization overview• Verticals• Revolution in cinema industry• Qube Digital Cinema• QCN– Sectors– Package– Sales process– Operation process– Clients
• Theatres list• Stars
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ORGANIZATION OVERVIEW• Started in the year 1986– By senthil Kumar, Jayendra, PC Sreeram, Arun veerapan
• Brought AVID movie editing to India in the year 1986.
• Brought DTS technology toy India in the year 1995.
• Initialized QUBE of DIGITAL CINEMA in the year 2005.
• QUBE cinema network is a part QUBE digital cinema for airing ads.
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VERTICALS• AVID• DATASAT• QUBE DIGITAL CINEMA• QUBE CINEMA NETWORK• MEDIA ARTIST• JS FILMS• ORAD• MOVIEBUFF
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REVOLUTION IN CINEMA INDUSTRY• From age old film reel to digital technology
and as a result– Reduced cost of a print– Reduced logistics issues– Flexibility in screening the movie– Quality of the print sustained– Wide releases
• Life cycle period of a movie varies from one week to max of 4 weeks.
• Quality and the experience of cinema viewing become more superior.
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QUBE• Incubated in the year 2005.• Having control of large network of theatre all around the
world• All theatres are networked by central qube server.• Each screen will have dedicated server and a projector.• Movie content are distributed through physical medium. • Ad content are aired through satellite• Scheduling and monitoring of ads being played are controlled
in master server.• Play logs are generated once the campaign is finished.
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QCN• SECTORS– FMCG– CORPORATE– MANUFACTURING– TEXTILES– RETAILS– REAL ESTATE– APPARELS– EDUCATION
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PACKAGE
•Network One Week Package Rate -300RS /Per Screen.
•Individual Theatre One Week Package -600rs/Per Screen.
•Premium Club Theatres One Week Package -1000 to 2000rs/per screen(depends upon the theatre).
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SALES PROCESS
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OPERATIONAL PROCESS
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CLIENTS
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THEATRE LISTINDIA TAMIL NADU
Total no. of Theatres 2477 643
Premium club Theatres 60 40
A+ Theatres 415 145
A Theatres 825 229
B Theatres 806 199
C Theatres 370 30
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TAMIL STARS
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MALAYALAM
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TELUGU
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KANNADA
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SO FAR SO GOOD!!!