Outils du Lean Startup

Franck Debane

90% of startups failOnly 4% make it to $1 million turnover

How startups are built?

Start with an idea and vision☟

Write Business Plan☟

Raise $$☟

Hire the best☟

Build an exceptional product☟

Marketing☟

90% chance to fail

A startup is a temporary organization formed to search for a repeatable and scalable business model.

Steve Blank - 2010

Test & Learn

Lean Startup Mindset

IgnoranceCustomer PerspectiveLearn Fast

What to test?

Search Validate Grow

Problem / Solution Product / Market Scale

Customer Discovery Customer Validation Company Building

Customer/ProblemSolution

Delivering ValueRetention

ChannelsGrowth Engine

PricingVirality, CAC, CLTV

Sales ExecutionScale OrganisationScale Operations

Scale Delivery

☞☞

How to test & learn?

1. Identify testable hypothesis2. Define experiment and success

criteria3. Run and decide

Example: Testing Customer / Problem fit

GET OUT OF THE

BUILDING

Get stories on past events

has the problem

aware of having the problem

looking for solutions

hacked a solution

pays for a solution

Possible Experiments

Experiment to reduce uncertainty about your customer

To test your idea with real users with, no capital, reduced risk, no coding and no design.

Minimum Viable Product(MVP)

Hotels Direct SolutionsDianePhoto

An MVP should not be perfect.

Test your offer

Landing page

Headline 3 benefits or features.

Visual showing the hero. Social proof

Call To Action

Traffic ➽ CTA ➽ Reach out

5 second test

5 seconds test + perform task

Test early version of your solution

Test demand at scale: crowdfunding

Market validation ➽ reduce risks

Prototype

2 ways to decide on your MVP

Take the full scope and reduce itDecide on what you want to test

Define your MVP