Unit 1 Reading

江苏省句容高级中学 左滢 Zoey

Brainstorm

Commercial advertisements

Cigarettes smoke people.

Brainstorm

Public service advertisements (PSAs)

type of writingsubtitlesstructure of the passage

Note:

Fast-reading

This passage is a/an ____.

A. diaryB. research reportC. speechD. interview

Fast-reading

What type of writing is this passage?A. Argumentative writing(议论文 ). B. Narrative writing(记叙文 ). C. Poetry (诗歌 ). D. Expository writing(说明文 ).

Expository writing is meant to introduce you to basic information on a topic.

Fast-reading

___________ of ads

What an ad is

Untrue claims about products

PSAs

The writer’s _______ on ads

Subtitle 1

Subtitle 2

Subtitle 3

Ads Topic

1

Topic 2

Supporting detailsPara 2-4

Introduction

Conclusion

Reading strategy

Fast-reading

advice

Introduction

TABS

Format of expository writing:

Reading strategy

Detailed-reading

1. Introduction of the subject (topic sentence)2.Supporting examples and facts

Note:

Structures of

Topic1 (Para3)

Topic2 (Para4)

3.Conclusion

TABS

…Even if an ad does not lie, it does not mean it is altogether innocent….

Format of expository writing:

Reading strategy

Detailed-reading

1. Introduction of the subject (topic sentence)

Topic 1

We must not fall for this kind of trick!

All it says is that it fights it, and that is not the same thing at all….It never says that this grocery has the freshest food.

2.Supporting examples and facts

3.Conclusion

PSAs are made to serve the pubic.

1 32

PSAs encourage people to support public service projects.

Introduction Topic 2

Supporting facts

Examples

Conclusion

All are meant to benefit the public, and you can learn a lot.

1. Yes to life, no to drugs.2. Knowledge changes life.

Project Hope

When you smoke cigarettes, you are slowly killing yourself.

Detailed-reading

PSAs teach us and help us lead better lives.

PSAs teach us how to live healthy lives.

Conclusion

Expository writing

1. Introduction of the subject (topic sentence)

2.Supporting examples and facts

3.Conclusion

There are many great ads that may appear very different, but they all follow a simple rule: being considerate( 考虑周到的 ). (Introduction/ Topic sentence)

China Construction Bank claims, ’Your everyday life is very busy; our Long Card can make it easy’. (Example) This ad makes its clients（客户） moved and thank this bank for solving their problems. (Supporting fact)

It is quite effective to develop a considerate ad that appeals well to its audience. (Conclusion)

Learning to write

We should use our ___________ and not be a ______ to ads!

Reflection

intelligence

slave

Are you confident ofreading expository writing?

Self-assessment

Think about what influences the ads have on us.

Homework

Email : zoeyzuo@qq.com