frukostseminarium digital strategi 050214
DESCRIPTION
7billion Digital & Social: HUR BYGGER MAN EN DIGITAL STRATEGI OCH PRIORITERAR SINA DIGITALA INVESTERINGAR?TRANSCRIPT
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DIGITAL STRATEGI
AV: OLA MATTISSON
@OLA_7BILLION // [email protected] // 0735 322 166
WWW.SLIDESHARE.NET/7BILLION
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1. VAD ÄR STRATEGI?
@OLA_7BILLION
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1. VAD ÄR STRATEGI?
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@OLA_7BILLION
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@OLA_7BILLION
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@OLA_7BILLION
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AFFÄRS-UTVECKLING
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AFFÄRS-UTVECKLING
MARKNADS- FÖRING OCH FÖRSÄLJNING
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AFFÄRS-UTVECKLING
MARKNADS- FÖRING OCH FÖRSÄLJNING
KUNDSERVICE
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@OLA_7BILLION
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@OLA_7BILLION
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@OLA_7BILLION
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@OLA_7BILLION
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@OLA_7BILLION
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@OLA_7BILLION
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MÅL: VARUMÄRKE & SÄLJ
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MÅL: VARUMÄRKE
1. RÄCKVIDD – Visningar
2. ENGAGEMANG I SOCIALA MEDIER – Klickat / Tittat / Gillat / Kommenterat / Delat
3. KLICK TILL SAJT – Kostnad per klick / Tid på sajt
4. LOJAITET – Like / Followers / Delat innehåll / @ / #
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MÅL: KUNDANSKAFFNINGSKOSTNAD
KOSTNAD PER KLICK KONVERTERINGSGRAD
20 SEK/ 2 % = 1 000 SEK
@OLA_7BILLION
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LANDNINGSSIDOR
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KONVERTERINGS- GRADEN ÖKADE
MED 37 %
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@OLA_7BILLION
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Dubbelt så många som lämnade sina kontaktuppgifter.
@OLA_7BILLION
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DIGITALA KANALER OCH SOCIALA
MEDIER.
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GOOGLE FACEBOOK OCH SOCIALA MEDIER DISPLAYANNONSERING PRISJÄMFÖRELSESAJTER PORTALER AFFILIATE MOBILAPPLIKATIONER SAJTEN OCH LANDNINGSIDOR OMDÖMMESSAJTER E-MAIL SMS ÄGARE OCH PERSONAL
DIGITALA KANALER OCH SOCIALA MEDIER
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DIGITALA KANALER OCH SOCIALA MEDIER
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TACK!
LÄMNA GÄRNA ETT OMDÖMME PÅ TRUSTPILOT.