strategic planning – part 1 november 2006. strategic planning – part 1 review of work done:...

Strategic planning – part 1November 2006

Strategic planning – part 1

Review of work done:

Current Vision, Mission, Objectives, Strategies.

Swot analysis: Strengths, Weaknesses, Opportunities, Threats.


Current Vision:

To satisfy most IT needs of clients in northern Tanzania at best possible quality and price.


Current Vision - In the Company profile we have used so far:

"A&A Computers to be the leading IT provider in the Northern zone of Tanzania."


Current Mission:

To provide Corporate and Individual Clients with professional advise, products and after-sales service. We want to be recognized by all stakeholders for our integrity and transparency.


Current Mission - In the Company profile we have used so far:

"To deliver a wide range of computer services -sales, repair and training - to our customers at their maximum satisfaction. The company does this through supplying high quality equipment, carrying out of timely and warranted repairs, and provision of professional training at the highest professional standard."

Strategic planning – part 1Objectives:

A Reaching out to clients and meeting their demands by opening branches in Northern Tanzania.

B Helping our clients to improve their business by providing customised software.

C To have unlimited stock (= no out-of-stocks)

D Sales staff to be technically well-educated and have good sales skills

E Course contents to be practical, applicable

F Training contents well documented in course manuals

G Have minimum returns of repaired items

H Good communication between clients and technicians. Provide clients with recommendations.

I Provide accurate repair status information to the clients.

J Skills and knowledge level of technicians to be high.

K Good communication within the company.

L Develop staff's social well-being

M To expand our market

Strategic planning – part 1 Current Strategies:

A Email newsletters

B Have an updated and informative website

C We organize IT exhibitions

D Have professional brochures

E Staff offer an honest image to the clients

F Have well laid-out shops

G Give clients detailed repair reports

H We give warranty on most products we sell

I We have a credit facility

J We employ a serious auditor to fulfil tax requirements

K We use databases: QuickBooks and repair tracking

L We have better job interviews and tests to ensure better new staff.

M We offer software training to clients and staff

N We offer high quality products and services


Swot analysis: StrengthsA The company is over 11 years old: "mature".

B The company is led by an expert founder

C Staff is well-skilled and trained.

D We have reliable suppliers

E We have working capital and assets

F Both offices are well-located

G We have good internal control systems

H We have well-organized stores

I The departments are well integrated: there is teamwork, and staff can back-up their colleagues

J The company is insured against theft, fire, burglary

K the management is accessible

L We sell good quality products :genuine and branded

M Staff has a mutli-religious and multi-racial build-up

N We provide after-sales services

O We have transparent pricing


Swot analysis: StrengthsP The company has a good reputation

Q The company projects a smart image: uniforms, shops, other client areas

R The company is honest

S We have Periodical Preventive Maintenance Agreements

T We do service call-outs

U We extend warranty on repairs

V We provide good quality service

W We have good internal communication systems: Skype, emails, databases

X We have no investors, no loans

Y Wide product range: Sales, Training, Service

Z Strict debtor control

AA Democratic management structure

AB Relevant course contents


Swot analysis: WeaknessesA Poor reporting by technicians

B Lack of capital - resulting in out-of-stocks

C Poor language skills - verbal and written

D Poor implementation of the stock control system

E Absence of marketing system

F No strategic plan

G No performance based incentive schemes

H Transparency of price through the website

I Honesty

J Stuck with the same suppliers

K High prices

L Failure to communicate with management

M Single director: risk for company stability; "one-man show"

N Premises are rented


Swot analysis: Opportunities

A There are other good suppliers around

B There is a need for PPM agreements

C Sales and training of accounting software

D New Branch - Mwanza?

E HP Preferred Partnership

F There's growth of town in Northern Tanzania

G There is a need for delivery services

H There is a need for software development

I There is a need for "office solutions": IT + Phones + Photocopiers


Swot analysis: Threats

A Upcoming competition

B Slow growth of company (about 16% USD turn-over p.a.)

C Lack of sophistication among many clients

D Poaching of skilled staff

E Poor payment attitude of some clients

F Unreliable provision of water/power, hence need for expensive equipment

G Poor security, hence need for expensive security equipment and monthly charges

H False competition by non-tax payers

I Tanzania's unstable economy

J Enforcement of software copyrights

K Saturated training market

strategic planning – part 1 november 2006. strategic planning – part 1 review of work done:...

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