GSeshop 200257042 200357068

6 1 10 10

2001 2,166 2005 4,355 , 33471 106756 . 2002~2004 2005 .

.

GS , , , . . 2005 29%, 40% . GS GSe . (, )

GS, CJ, Hmall , Hmall , G, , GSe , yes24,

. 2006 3 4403 4125(93.7%), 278(6.3%) 32606, 74,150(69.5%) . (, ),

GS, CJ, Hmall , Hmall , G, , GSe , yes24,

8% Hmall

8% .

13%9%9%4%8%

GSCJHmallD&shop

1999 2001 2000199619962000 550 400 700 360 630 900 453425308379

- TV .

- .

-

- .

GSCJHmallD&shop

,, LONE, KISSEN CRM , V . CJ (++ ). - , , , , 1 , , . .

, ( ) . * DM( ), Wish list, , , , SMS, *

GSCJHmallD&shop

- 2 1:1- -- L-money - Main

e-CRM 20%

/

CJmallhmallyoungoldd& shop GSeshop

- 20, 30 . needs

30,40 .Hmall needs

Positioning

.

. , , .

24 GSeshop . .

.

One-to-One GSeshop Concept

Key wordConceptConcept !

Target

, DB

>

Target GS

24~39

49% 51%

,

Chart2

6629772234

7801216

11037016

5910754

10

20

30

40

40, 19%

30, 35%

20, 25%

Sheet1

2005.4~1010828,485

1,087,524

1,380,989

1,405,497

1,226,552

1,087,130

1,196,868

1,085,354

1,423,142

10,721,541

201,944,383

1,998,571

2,102,856

1,881,265

2,009,599

1,999,597

2,038,798

1,880,072

1,942,114

17,797,255

305,934,788

2,766,388

3,303,165

2,690,431

2,932,433

2,960,783

3,070,162

2,736,924

3,120,183

29,515,257

401,342,076

1,170,118

1,404,153

1,244,377

1,415,115

1,370,164

1,750,273

1,539,541

1,482,982

12,718,799

3,188,169

3,697,018

4,444,713

3,743,494

4,391,323

3,763,637

4,168,023

3,877,846

4,254,153

35,528,376

6,861,565

3,325,585

3,746,451

3,478,076

3,192,378

3,654,038

3,888,078

3,364,047

3,714,269

35,224,487

10203040

2006.~51,264,8011,895,2002,786,8421,482,7573,877,5753,552,027

1,096,959853,5551,330,468791,3592,058,7132,013,628

1,661,7611,649,7722,540,2971,226,1023,721,1703,356,764

1,434,2791,588,8122,174,4221,186,0333,141,7963,241,751

1,171,9721,813,8772,204,9871,224,5033,327,2193,088,120

6,629,7727,801,21611,037,0165,910,75416,126,47315,252,290

Sheet1

234

10

20

30

40

20, 25%

30, 35%

40, 19%

Sheet2

Sheet3

Loyal

Target GS 2529-3539

/ (25~29, 30~34, 35~39) 25~29 , 30~39 , 23~29 , 25~34 , 30~34 ,30~34

6 , 12 , , ( , ) ,

Gseshop , , ( ) home .. home .

) . , home

customer Timing Offer Communication home

) 18 31 , . ( ), . home . .One-to-One home contents&

One-to-One home contentsDBGseshop E-MailSMSDM

homePOSsystem

Gseshop . (Loyal 3, 5% ) .

) ( ) .

customer 6 (), 12 (Loyal)Timing 50 5 10Offer Communication Mini Floating

) 28 (6 ) 10 . 100 10 3 Mini Floating . One-to-One

DBGseshop Mini Floating

E-MailSMSDM

POSsystem

One-to-One home

, , .- / : / , SMS home . : , MT, , ( or ), home .

, home Gseshop side .

) SMS .

customer Timing , SMSOffer , , Communication SMS, home

) 25 Gseshop . . 3 .One-to-One &

DBGseshop E-MailSMSDM

POSsystem

SMS Gseshop. Home One-to-One home

TV . . . ) , Customer - 2539 Timing - Offer - Q&A Communication - ) 30 . GSeshop One-to-One TV Q&A

DBGseshopTV Q&AE-MailSMSDM

POSsystem

One-to-One TV Q&A home

Simulation Gseshop Gseshop site home E-mail & Icon